NaTURAL WISDOM Cº
2020-25context
Natural Wisdom Co was the post-lockdown rebrand of Ayni Foundation. A transparent name to appeal to new audiences.
It kept the shamanic lineage of Ayni Foundation, with the jaguar reimagined by MidJourney and reworked by hand.
Cinzel and Hubbali fonts were used for a “modern alchemical” style.
Midjourney also came up with the “leaf jaguar” which just had to be used.
TOOLS
Affinity Designer / Photo / Publisher
Midjourney
Canva
iMovie
Capcut
PLATFORMS
Webflow
Mailchimp + List segmentation
Airtable + Mailchimp integration.
Vimeo.
SOCIAL MEDIA
Facebook
Instagram
VIDEO
Community Promotion
IG Reel
Course Content