Helped Ogilvy with a key account, the global redesign of AmericanExpress.com, leveraging behavioural data to inform site architecture and drive higher conversion.

Developed user flows and wireframes for high-priority transactional journeys, including for the “legendary” AMEX Black Card, and working closely with stakeholders to align design with business goals.

Facilitated client workshops and presented research-backed UX strategy to cross-functional teams.

This was a substantial project and long-running account at the agency. My ability to structure complex information (mainly content, with complex display logic) via indexed diagrams helped team members and developers approach the build accurately.