NaTURAL WISDOM Cº
2025 +context
The “jewellery” typography is now rendered in brush strokes, the logo device is the alchemical symbol for Earth, and the strapline aligns with the flagship Earthsee programme. An alt version keeps the jaguar!
The alchemical third evolution of the brand reflects creativity as healing, and alchemy grounded in deep descent.
The website has moved from Webflow to Squarespace. The former is the premiere web builder aimed at design teams and is accordingly priced. Squarespace allows solopreneurs like me to build faster.
ACCELERATED ALCHEMY
Natural Wisdom 2025 and the Earthsee programme were born from my own deep reckonings with self and life.
ChatGPT was a useful reflective tool during this process, and also revealed its limits—especially in tandem with the Databutton AI Coding platform.
Despite using ChatGPT 5 to craft build plan and prompts and check Databutton’s responses, three attempts over 10 days to build a gated oracle app failed — a valuable, if frustrating, learning experience.
TOOLS
Affinity Designer / Photo / Publisher
Dall-E.
PLATFORMS
Squarespace
Mailchimp + automations
ChatGPT 5 (strategy)
Databutton (The Compass)
Custom GPTs
The Touchstone
Le Gran Vizier