context

The Compass is an entry point into Earthsee, offering a free archetypal and elemental profile, and onward directions for those wishing to journey further.

architecture

The Compass was built on Databutton, a Gemini 2.5 Pro-powered AI coding platform. It functions as a web app, embedded in the naturalwisdom.co website.

16 reflective questions identify the user’s dispositional archteype; 16 questions address the user’s situation.

On completion the user is directed to one of 22 outcome profiles, including 6 special alchemical cases.

Profiles are rendered in the mythic Earthsee style, forming an invitation into a creative journey of transformation.

FUNNEL DESIGN

Earthsee is a mid/high ticket coaching programme. Lead generation and nurture is crucial and must be handled appropriately.

Leads begin their journey via The Compass, which generates a free alchemical profile, and provides onwards links to small-ticket offers including eBook archetype guides and an email mini courses.

Primary conversion is to Earthsee Part 1, Involve, preceded via a free webinar or short 1-1 consultation.

accelerated alchemy

In the Age of Aquarius, it’s no surprise that people are turning to AI as therapeutic tool. I’ve experienced transformative moments myself.

But it can go wrong. In archetypal terms, AI is all magician. Archetypes can flood.

I wanted a 2 stage funnel process for Earthsee, with The Compass handing off to The Touchstone, where users shrine visitors could query this sentient stone about their compass profile, and be gently guided towards the Earthsee coaching programmes.

Long and frustrating story short, AI-powered coding is nowhere near what the hype would you believe. Gemini 2.5 Pro is a bit of a dog, TBH, prone to hallucination, and often breaking free of even strict commands to pursue its own ideas. After it screwed things up 3x, I stook a steer from the universe. I was over-engineering the funnel. Still, though, it was a great idea :-/

The Touchstone custom GPT is currently reserved for Earthsee/Involve members.

TOOLS