Led research and information architecture for the full redesign of Directgov, the UK Government's flagship public-facing website.

Reporting to the Central Office of Information (COI), conducted extensive mixed methods research, including stakeholder interviews, ethnographic studies, and user journey mapping across a wide range of services (e.g., driving, immigration, benefits).

Helped shift the government’s digital ecosystem away from organisation-centric content models to user-centred, research-driven design, aligned to the IPSV taxonomy and stringent usability/accessibility standards.

Advocated for and installed UXR practices across a large, siloed civil service stakeholder environment