Collaborated with Wunderman UK to prototype and optimise digital insurance journeys for Legal & General, applying mixed methods user research to inform MVP direction and UX strategy.

* Led end-to-end research for key journey prototypes — from qualitative interviews and stakeholder workshops to usability testing and analytics synthesis

* Designed and facilitated user testing sessions to validate early-stage concepts, built in Axure with dynamic interactions reflecting real-world logic

* Conducted discovery interviews to uncover users’ expectations, goals, and mental models around life insurance and digital self-service

* Partnered with UI, Creative, and Strategy teams to translate insights into high-conversion, user-centred design flows

* Analysed behavioural data to triangulate findings and drive evidence-based MVP scoping decisions