As lead UX on this luxury brand-led project, I had 2 months working with client and strategy teams to build user journeys aligned with marketing personas, and prototype the user experience.

Part of the De Beers experience is a high security demonstration of their diamond finding and cutting process. I got to hold the world’s largest uncut diamond, which they told us, in practised hush, was worth several billion dollars. I think I was the only person in the room who knew it to be a kind of synapse of the Earth.

Learning experience as the project moved from waterfall to Agile, and being part of the client-facing team, where my communication skills were useful.

Much of creative presentation work is political, as clients are hierarchical, with key decisions made by one person, often on a whim.